Digbeth’s art space cluster
Written by Nicky Getgood on Sunday, January 18th, 2009 ( 9 responses )
The Birmingham Post’s Joanna Geary has been posting her quick, incoherent thoughts of late. Here’s my stab at writing a mere musing that’s been ticking away in my brain since meeting up for a chinwag with some Big Cat Group peeps on Thursday.
I grew up in South Wales. A big treat for me as a youngster was a day out at the nearby Hay-on-Wye. You know what you’re getting when you go to Hay-on-Wye, a day rifling through secondhand books in all the gorgeous old bookshops. The thirty-odd bookshops there make up a collective cluster that is a bookshop town, a business model that has been emulated elsewhere (not always successfully) in places such as Blaenavon, Wigtown and more locally in Atherstone.
Bear with me. One of the reasons that Pete Ashton set me up with Digbeth is Good is that Dave Peebles at the Custard Factory noticed there is a high density of art galleries and creative spaces in Digbeth and felt there should be coverage of their activities. I last counted 7 art galleries:
- Studio 4 Gallery, Custard Factory
- Eastside Projects, Heath Mill Lane
- Ikon Eastside, Fazeley Street
- Sara Priesler, Custard Factory
- The Edge (home to Friction Arts), Cheapside
- Vaad Gallery, Custard Factory
- VIVID, Heath Mill Lane
.
Not to mention spaces like the Wild Building (Floodgate Street), The Bond and Fazeley Studios which occasionally host art exhibitions, and the Warehouse Café and Eastside Café, who adorn their walls with artwork for sale. So as well as being a home to the creative industries, Digbeth definitely contains a cluster of art galleries and spaces with art on display. Someone could easily spend a full day in Digbeth feasting their eyes on artwork and pretty things.
I don’t think that’s well known or publicised enough. Although the individual spaces, who all have their own unique identities, make noises about what they’re up to and the great things they’re doing, there doesn’t seem to be a join-up to raise awareness of the cluster.
I think the only time I’ve seen these places link in any kind of way was on Halloween, when art fans got to do a crawl of Bill Drummond in Eastside Projects, the black and white ball at Ikon Eastside and 24-Hour Psycho at VIVID. I have no idea whether there was any planning between the three galleries or if it was just serendipity.
I feel you could go to one of these places without being aware of the others and leave just as oblivious. I think it’s a bit of a pity as awareness of a cluster could possibly attract more than the individual exhibitions. As Hay-on-Wye has proved, people will flock to a place precisely for being a cluster of the type of spaces they enjoy.
I’m not suggesting some horrible, wanky brand is slapped over these spaces, or that their individual identities should be in any way diluted to form a collective one. But just as Hay-on-Wye is synonymous with bookshops, I think there is possibly some scope for Digbeth having a natural mental connection with arty places to spend time in.
I’m unsure of how to do that. Like I said, a mere musing rather than a well thought-out argument. But one I wanted to share.




Comments:
on January 18th, 2009
The way you’re describing the place, echoing Hay-on-Wye and a sort of local distinctiveness, lends itself to thinking about semi-formal events management, a kind of neighbourhood association. No doubt something like that already exists, so what might underscore your ideas is the visual expression of connectedness.
Brand types would be talking about signage – things like the Jewellery Qtr heritage trail markers, for people to use in ‘wandering’ their way to the next place. But it can be more guerilla-like, informal stuff that just lends to the atmosphere. The paper/graffiti images that have been going up lately are an example.
But the correlation between individual and aggregate can be made in other ways, through smaller, ongoing activities like a series of talks, readings, lunches, walks. It’s these more fine-grained things that cement the reputation of a given area.
on January 18th, 2009
Cheers. Like the idea of signage directing you to other spaces.
Actually thinking I should check out the galleries’ schedules and possibly arrange some sort of informal meet-up and walk-round of them when there’s a few concurrent exhibitions running. Hell, I’ll be checking them out anyway, might as well arrange some nice company! :-)
on January 19th, 2009
[...] Digbeth’s art space cluster – Nicky Getgood looks at the galleries and creative spaces in the area and proposes Digbeth becomes synonymous with art in the same way Hay of Wye is synonymous with books. [...]
on January 20th, 2009
I hate the phrase “art space cluster”. It’s a curse that funding bodies seem to generate bureaucaratic boliocks such as this with no sense of irony or even understanding on their part.
I’ve worked in branding/marketing/advertising for donkey’s years. And – in my view – marketing is all about communicating what is different about a product or service to people who appreciate the difference through media that they respect and messages that they appreciate and understand. Pretty simple, really.
So in terms of a marketable product, what is Digbeth? An area of living industrial heritage. A place where a ‘let’s try it’ attitude to all things artistic exists beyond the straitjacket of funding. A place where you can encounter the unimagined; where there is always a sense of living on the front lines of the battle between decay and creation. An anarchic and unpredictable maelstrom of ideas and enterprise. It’s exciting because it is untamed.
By contrast, Hay-on-Wye (mentioned above) – lovely as it is – has become a pastiche of itself. This is what happens when culture is packaged for easy consumption by the chattering classes (damn their blinkered orthodoxy). If you don’t show your copy of the Guardian at the border and listen to Radio 4 constantly on your iPod (latest iteration, obviously), you’ll be humanely stunned and turned into compost.
Let’s keep Digbeth real – forged by industry, reshaped by artistic endeacvour and sustained by a healthy cynicism for the big plans of the dwarfish minds of what passes for political leadership in this city these days.
Meybe we don’t need signs and markers to direct daytrippers, thrill-seekers and tourists to Birmingham’s only truly bohemian quarter. Perhaps we should direct our efforts online. Digbeth is a place to be discovered and shared by people who are willing to explore themselves as much as the location itself.
My submission to the Big City Plan? It doesn’t matter. The City Council have already shown their contempt for the citizens of Birmingham by running the consultation exercise AFTER they drew up their plan. For example, this question on the Big City Plan website asks:
“How can we transform the traditional industrial quarters – eg. Digbeth, the Gun Quarter – into greener, more attractve spaces?”
Which suggests that a) what we’ve got is not alreday attractive as a post-industrial cityscape and b) needs to be replaced by “greeener, more attractive spaces”. That would be Eastside Park, then? No bias in that question, is there?
Personally, I have no interest whatsoever in being part of an “art space cluster” or in helping Birmingham City Council to justifgy its attempts to make the city as nondescript and off-the-shelf urban boring as possible through a pointless “consultation” scam. Give me the chaos and the beauty of Digbeth as it is – unplanned, untamed and unique.
Until there are people with real vision on the City Council they should stick to the basics: collecting bins, repairing the roads and keeping the schools open.
on January 20th, 2009
Sorry, that last post turned into a bit of a rant about the Big City Plan rather than your ideas for linking together different artistic endeavours around Digbeth. I think that’s a good idea as long as it doesn’t turn Digbeth into Hay-on-Wye World – lovely to look at and visit, but all a bit self-congratulatory.
on January 21st, 2009
[...] Digbeth’s art space cluster – Nicky Getgood looks at the galleries and creative spaces in the area and proposes Digbeth becomes synonymous with art in the same way Hay of Wye is synonymous with books. [...]
on January 21st, 2009
Afraid the title Art Space Cluster came out of my head because I didn’t have a clue WHAT on earth to call it. Point taken though, it is a bit management-speak, sorry. I think I wrote this in the middle of translating the Big City Plan, which is my only defence! ;-)
I also take your point about Hay-on-Wye these days being a bit OTT (still love a visit, mind). I just felt that there is this hive of activity going on here and it would be nice to draw attention to the whole as well as the parts. And not by shoving some brand over it or changing what’s happening for image’s sake, just by possibly shifting the focus on what’s already here.
In the beginning, Hay-on-Wye was ‘untamed and unique’ under the leadership of the seriously eccentric Richard Booth. I think that’s why it succeeded and ones that have tried to merely copy the formula without having the soul, like Blaenavon, haven’t fared so well. Like you say, Digbeth has a very real soul, there’d be no faking it. I suppose I’d just like it shouted about more and for more people to know how great it is by somehow painting the complete picture, not just the smaller details.
on January 21st, 2009
[...] is Good muses on the developing small cluster of contemporary art spaces in [...]
on January 22nd, 2009
[...] is Good muses on the developing small cluster (we need a word for one of those: a cleat?) of contemporary art spaces [...]
What is your opinion?