Creative Republic’s Michael Wolff Masterclass
Written by Nicky Getgood on Sunday, November 30th, 2008 ( Start discussion )
Tags: alex hughes, creativerepublic, design week, Fazeley Studios, fierce earth, michael wolff, steflewandowski
Michael Wolff led some serious brainstorming at Creative Republic in Fazeley Studios on Thursday evening, helping answer the question ‘does Birmingham need a creative director?’, which Stef Lewandowski recently posed in Design Week. If they can generate the discussion and ideas that emerged on Thursday, the answer is an unequivocal YES.
Fierce Earth posted their memories of the event, which consisted of tables of teams creatively addressing key areas of the city – the elderly, transport, healthcare, culture, housing, young people and brand. Michael Wolff encouraged us to be totally unreasonable, which was lots of fun and resulted in the Birmingham brand becoming a ‘rough blue curry’. I was in the education team that came up with learning in pubs, obviously.
Local cartoonist Alex Hughes was there scribbling away, as you can see.
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What is your opinion?