I was just going to link to this 1995 Custard Factory promotional video when Pete Ashton put it on the Custard Factory’s blog, but had to put the film on here after watching it. Pete asked if we ‘recognise anyone?’ and my rather worrying answer is ‘no’ – I do not know who any of these aspirational young
businesspeople are. What happened to them and their enterprises? Where did they go? Let’s hope it was onwards and upwards.
Film-makers Maverick must have loved the sign-painter when he said, “It provides two very basic human needs…hope and community.” Soundbitey but true, and probably what’s made the Custard Factory Birmingham’s 37th greatest thing.
